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Domaine Pinnacle conducts Ungava contest

Domaine Pinnacle of Frelighsburg, QC has begun a marketing campaign for its Ungava gin. Developed by Bam Strategy of Montreal, the six-week campaign takes the form of a contest and focuses on the gold colour of the beverage. The social media initiative, called the "Golden Moments Contest," encourages consumers to submit personal photographs depicting their own "golden moments." The grand prize winner will receive a $5,000 weekend of activities customized for the winner and their friends.

"We wanted Ungava to be perceived as a lifestyle," said Chris Emergui, president of Bam Strategy. "We put the emphasis on its exceptional colour and connected it to the golden moment concept to underline a brand image that is linked with the pleasures of life. We are thrilled with the success of this campaign."

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