CFL signs two new sponsors
The Toronto-based Canadian Football League has signed new sponsorship agreements with Kal Tire and BF Goodrich. The agreements make Kal Tire the official tire retailer of the league, and BF Goodrich its official tire. The sponsorships include physical and digital advertising on the sidelines of the playing field during the 2015 CFL playoffs and the Grey Cup championship game, as well as exposure on the CFL.ca website.
"The CFL, Kal Tire and BF Goodrich place a high value on dedication, competitiveness and being involved in the communities in which we work," said Jeffrey Orridge, commissioner of the league. "Given that connection to our communities, this is a natural partnership and we're happy to welcome them aboard for what continues to be an exciting 2015 season."