Danone breaks Oikos Creations campaign
Danone Canada has begun a launch campaign for a new Greek yogurt product called Oikos Creations. Developed by Saint-Jacques Vallée Y&R, the campaign consists of a television commercial, billboards, online banner ads and two interactive online videos, as well as social media activities. The digital elements have been developed by Bam Strategy, with media planning and buying from Carat and PR by National Public Relations. The campaign also includes point-of-sale materials created by Publicis.
"Our 2015 Oikos brand campaign was a smash success, and it served as the primary inspiration for the launch of Oikos Creations," said Pierre Nolin, creative director at Saint-Jacques Vallée Y&R. "Our favourite couple, Simon and Daniela, is back, this time in an adventure that conveys the more decadent quality of this new line of Greek yogurts."