Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Danone readies Silhouette campaign

Danone is preparing an advertising campaign for its new Silhouette line of yogurt. The product is aimed primarily at women seeking a balance between healthy and enjoyable food. The campaign will include television advertising developed by Saint-Jacques Vallée Y&R of Montreal, with media buying handled by Havas. The product launch is being managed by Enzyme, while the packaging was designed by Pigeon Branding & Design.

« Back Next »

Related stories Comments