Havas signs agreement with LiveRamp
Havas Media Group North America has signed a data collaboration agreement with LiveRamp, a company that specializes in “identity resolution capabilities.” According to Havas, the agreement will allow “audience creation, data enrichment, insight generation, media activation, reporting, and measurement” from a single interface called Converged.
“Converged now allows us to create meaningful consumer experiences in one platform,” said Greg Walsh, CEO of Havas Media Group North America. “Through our unique ‘partner and build’ approach, we’ve been able to assemble a market-leading data management solution with our incredible partners at LiveRamp that allows us to create a clean room for clients that can integrate all types of data in a safe, secure and compliant way. It’s ready for in-market use and can immediately begin to maximize our client’s business results.”