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Danone promotes International Delight

By Rob Bale

Danone recently conducted a promotion called “Where the Flavour Lives,” for its International Delight line of non-dairy creamers. The effort, which ran from March 13 to 19, promoted a new flavour called Caramel Waffle Cookie. It consisted of a temporary branded location at Hale Coffee, a coffee roaster and retailer in Toronto. The promotion was developed by Momentum, with public relations by Mint, social media work by Carl Social Club and media work by Wavemaker.

March 22, 2023