Black Life Impact Foundation begins awareness initiative
By Rob Bale
Toronto-based non-profit organization the Black Life Impact Foundation has begun a series of promotional initiatives to accompany the CBC documentary series Black Life: Untold Stories. According to the foundation, the initiative is intended to “deepen public understanding of Canada’s Black history.” The promotion includes an online museum featuring newly-accessible historical artifacts, photographs, interview footage and oral history pieces. It was developed in collaboration with Montreal-based Akufen. In addition, events will be conducted nationally that will include screenings of each episode of the series, followed by panel discussions with special guests. The foundation has also produced a viewing guide for educators of middle and high school students, as well as a series of educator training events creation in collaboration with the Canadian Museum of History and the Black Life Impact Foundation. The effort includes the participation of the Black Opportunity Fund, the Canadian Museum of History, skincare brand The Ordinary, the Canadian Race Relations Foundation, UNIFOR and the Steelworkers' Toronto Area Council.
“Through this work we aim to shift the cultural understanding of Canada to necessarily include its Black history, present and future, and to encourage sustainable and positive cultural, political, educational and economic change,” said Sandy Hudson, director of the Black Life Impact Foundation. “A project of this magnitude can be accomplished only with the backing of committed and like-minded collaborators. We’re enormously grateful to our partners and funders for their generous support and conviction.”