DoorDash begins Three Act campaign
By Rob Bale
Food delivery company DoorDash Canada has begun an advertising campaign called “One Delivery in Three Acts.” Developed by Hard Work Club, the campaign consists of three 30-second commercials that depict the same DoorDash delivery from the perspective of a customer, a merchant and a delivery person. The campaign also includes digital content aimed at merchants and online video. Media work is being handled by Wavemaker.
“It can feel like you push a button and just like that, a delivery arrives at your door,” said Heather Cameron, head of brand and creative at DoorDash Canada. “But of course, there is a whole neighbourhood hustling to make that happen. This work gives merchants and Dashers their due, putting a magical spotlight on the whole flywheel that makes what we do possible.”