Partake breaks Make it Happen campaign
By Rob Bale
Non-alcoholic beer brand Partake has begun a new brand campaign called “Make it Happen.” The initiative, developed by Hard Work Club of Toronto, will run in Canada and the US until the end of October. The creative makes use of live action, two-dimensional animation and computer animation to depict people experiencing “moments of joy” during busy lives. The campaign consists of digital out-of-home advertising, social media content, street posters online materials.
“Our audience is really looking to define their own terms, to have a good time while staying true to who they are and what they want to achieve,” said Meghan Kraemer, executive creative director at Hard Work Club. “Our campaign and the Partake ethos declares that you can ‘drink for yourself’ and do all the things you set out to, without alcohol holding you back.”