Open Farm begins brand campaign
By Derek Winkler
Toronto-based pet food company Open Farm has begun a new brand campaign called “We Are Just as Obsessed with your Pet as You Are.” It is intended to raise awareness of the brand and attract consumers to specialty pet retailers. Developed by Raindrop, the initiative includes connected television and online video advertising. The creative depicts a man arriving at his date’s apartment to find they share a love of pets.
“As a brand, we’ve seen incredible growth in awareness and usage, and now we’re investing in continuing that momentum with our biggest brand push in years,” said Katie Rankin, senior director of brand marketing at Open Farm. “This campaign is about connection, not just between pet parents and their pets, but between our brand and the people who care deeply about what they feed them.”