Wise continues campaign
By Rob Bale
Wise, a UK-based company specializing in international money management services, has begun a new phase in the Canadian marketing campaign it debuted in October. The new phase consists of out-of-home executions in Toronto which will run until June 29. These comprise subway station ads and digital billboards at Billy Bishop Airport. Update television commercials and online videos are also in use. The intent of the campaign is to raise awareness of the company and promote it as a simple way to transfer money internationally.
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