Canadian Cancer Society hires Balmoral
By Derek Winkler
The Canadian Cancer Society has retained Balmoral Multicultural Marketing of Toronto as its multicultural marketing agency. The firm will work to raise awareness of the society’s work, including its annual Daffodil Month fundraising initiative. According to the agency, Balmoral will develop campaigns intended to reach new and diverse markets.
“Understanding the marketing needs and requirements of the Canadian Cancer Society, our mission is to strengthen the charity’s ties with Chinese, South Asian and other multicultural communities,” said Sharifa Khan, CEO of Balmoral. “With cancer continuing to be the leading cause of death in Canada, we’ll be sparking conversations about how donations are essential to help fund world-leading cancer research that saves and improves more lives.”