Canadian Cancer Society hires Brigitte Filiatrault PR
By Adnews Staff
The Canadian Cancer Society has retained Brigitte Filiatrault Relations Publiques to handle media relations for its 29th annual Daffodil Ball fundraising initiative. The assignment also includes strategic counsel, spokesperson media training, writing and translation. The event will take place on May 5 in Montreal.
“We were looking for a media relations specialist who was savvy in health and philanthropy, with experience in fundraising and awareness campaigns in Quebec,” said Liette Guertin, director of leadership and corporate giving at the Canadian Cancer Society. “Brigitte led all Quebec communications of six annual campaigns on behalf of the Movember Foundation and many more. The decision to give this important mandate to Brigitte Filiatrault Relations Publiques was easy to make and I am extremely happy of our collaboration.”