Rado begins Canadian campaign
By Rob Bale
Swiss wristwatch brand Rado has signed a promotional agreement with Canadian Olympic pole vaulter Alysha Newman. She will appear in a new Canadian marketing campaign for the company. The effort consists of print and out-of-home advertising, as well as in-store materials.
“What Alysha has already achieved, both in and out of sport, is incredible and her successes are a testament to her passion, perseverance and pursuit of perfection,” said Adrian Bosshard, CEO of Rado. “These qualities align seamlessly with our own core values of innovation, strength and precision. We are looking forward to sharing her continuing journey as she pushes herself to literally even greater heights.”
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