Truly Hard Seltzer readies Flavour Face Off
By Rob Bale
Moosehead Breweries is preparing a promotion for its Truly Hard Seltzer product line called the “Truly Flavour Face Off.” The event will take place in Toronto on June 22. It will consist of four local artists, in teams of two, creating paintings using paints made from the fruits used in the seltzer. The teams will have 90 minutes to create their pieces. The event will also include interactive installations, music and a bar serving flavours of Truly Hard Seltzer that aren’t otherwise available in Ontario. The promotion will be conducted in association with art organization Secret Walls and the Toronto Ink Company.
In addition, 80 sets of Truly Colours paint, along with a monetary donation, will be given to the Vancouver Visual Arts Foundation. In July, a gallery of the works will be available at <http://www.trulyhardseltzer.ca/makespaceproject>. The promotion includes public relations support from Craft PR, creative by Arrivals & Departures, media work by Media Experts and event management by Momentum Worldwide.
“At Truly, we believe that making space for new and emerging voices isn’t possible without making spaces for their work to be seen,” said Julia Glynn, senior brand manager at Moosehead Breweries. “The ‘Truly Flavour Face Off’ is an integral part of that mission. It will also be an epic celebration of artistry and of flavour. As a brand that stands for flavour, the Truly Make Space Project is about empowering incredible artists to express a flavour of their very own.”