Chameleon adds two
By Rob Bale
Chameleon Digital Media of Toronto has appointed Alan Sifuentes to the position of chief digital officer. He was most recently senior director of performance marketing at Kinesso. Prior to that, Sifuentes was senior director of programmatic media at Media Experts. Three years ago, he was general manager of digital media technologies at Chameleon.
Kyle Gershbain recently joined Chameleon in the newly-created position of chief marketing officer. He was previously chief marketing officer at Giant Creative. Gershbain has also worked at Direct Response Media Group, BlueRush, Diamond and St. Joseph Communications, among others.
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