Lindt begins One for One initiative
By Derek Winkler
Candy company Lindt Canada has begun a promotional initiative involving a new product line called “Lindt One for One.” For each purchase of a One for One bar, the company will donate funding for a meal to food rescue organization Second Harvest.
To promote the effort, the company is conducting influencer promotion on TikTok, in-store and shopper marketing activities in Lindt Chocolate Shop locations nationally, digital materials, social media content and email marketing. The promotion was developed in association with Nothing Design Studio, Grey Canada and Edelman.
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