Craft PR begins educational initiatives
By Adnews Staff
Craft PR of Toronto has begun two new educational initiatives. The first the the agency’s second “Creative for a Cause” event, which will take place on March 17 and 18. During the event teams of students will create communications plans for charitable organization First Book Canada. The winning team will receive a prize of $5,000. In addition, the agency has launched a scholarship program in collaboration with Humber College’s “Impression Campaign,” which seeks to increase diversity in the public relations industry.
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