Hershey conducts Family Photo Day promotion
By Rob Bale
Chocolate company Hershey Canada has begun a promotion timed to coincide with Family Day on Feb. 19. The promotion encourages consumers to start a tradition of taking a family photograph on that day. It features a limited edition box of Hershey’s chocolates that converts into a camera tripod. Consumers can enter a national contest to win one of these boxes through the brand’s Instagram page. The promotion also includes influencer activities and media relations, social media advertising and content marketing. The effort is being handled by Craft PR and UM Canada.
“The vast majority of parents say that just looking at family photos can help strengthen both a child's sense of connection to their family and a parent's sense of self,” said Paloma Bentes, marketing director at Hershey Canada. “For today's busy families, capturing life's sweetest moments with everyone together can be quite difficult. That's why we're inviting every Canadian family, no matter their Family Day plans, to take a moment this long weekend to capture a sweet memory together.”