Kao Canada hires Apex PR
By Rob Bale
Kao Canada has retained Apex PR as the public relations agency for its Bioré line of skincare products. The agency will develop a campaign that will run through the year consisting of media relations and influencer activities. The effort will focus on the popularity of the brand in Japan, its country of origin.
“We are genuinely excited to partner with Apex PR not only because of their creativity, but their impressive level of passion and agility,” said Lori Bianchi, associate director of marketing at Kao Canada. "Apex understands how our product fits into the Canadian market and knows the ever-changing media landscape.”
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