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Kao breaks Jergens campaign in Quebec
By Adnews Staff
Kao Canada has begun a campaign in Quebec for its Jergens line of skin moisturizing products. It was developed by Bell Media in association with Gaggi Media Communications of Toronto. Called "Votre beauté c'est bien plus qu'un joli visage," or "You're more than just a pretty face," the initiative consists of three 15-second television commercials featuring comedian Korine Côté, who describes the benefits of hydrating the body. The campaign will run through September on Canal Vie, VRAK, Canal D, and Séries+, as well as their associated digital properties.
"Bell Media developed a great partnership with Gaggi Media Communications to create this turnkey media initiative," said Anouk Bourassa, senior director of media creativity at Bell Media. "With the power and reach of our brands, the creativity of our team, and our deep knowledge of Quebec consumers, the campaign demonstrates how our resources can deliver results for Jergens."