A&W releases Burger Patrol video
Fast food chain A&W has released an online video depicting a promotional activity undertaken by the company in late January. Called "Burger Patrol," the three-minute video shows a brand spokesperson distributing hamburgers to skiers and snowboarders in Lake Louise, AB. The video has been posted on YouTube and is being promoted on the brand's Facebook page. The initiative is aimed primarily at consumers between the ages of 16 and 36. It was developed by Rethink, with media relations from Strategic Objectives.