A&W sponsors Cricket Canada
By Rob Bale
Fast food chain A&W Canada has signed a sponsorship agreement with Cricket Canada. Through this agreement, the chain will become the official restaurant and burger sponsor of the sports organization. The brand will be appear on the uniforms and training equipment of Canada’s national cricket teams. A&W will also participate in Cricket Canada programs related to the sport's accessibility and popularity.
“We have passionate cricket fans across our organization and we want to be a part of growing the sport across the country,” said Amanda Wang, director of marketing at A&W. “As a Canadian company, we're so excited to support Cricket Canada and cheer on our national teams at the ICC Cricket World Cup. We are extremely proud to be the official burger of cricket in Canada.”