A&W Canada readies MS Society fundraiser
By Adnews Staff
Fast food chain A&W Canada is preparing a fundraising initiative in support of the Multiple Sclerosis Society of Canada. The effort will take place on Aug. 19 and will feature the participation of Olympic soccer player Christine Sinclair. On that day, the company will donate two dollars to the charity from the sale of each Teen Burger sold in participating stores, by drive through, via its mobile application or through participating delivery services. In advance of the fundraiser, consumers can also donate by rounding-up their bill with any purchase or through the app or online at <http://www.burgerstobeatms.ca>.
“Year after year, I am inspired by the creativity and passion of our franchisees and their teams across Canada who rally around this incredible fundraising campaign,” said Susan Senecal, president and CEO of A&W Food Services of Canada. “‘Burgers to Beat MS’ is a campaign that brings communities together for a cause that means so much to all of us at A&W. This will be the 13th anniversary, and we want to continue the momentum of raising awareness and important funds for the MS Society.”