Coca-Cola sponsors Cricket Canada
By Rob Bale
Coca-Cola has signed an agreement with Cricket Canada to become the official beverage sponsor of the organization. In addition, the company’s Bodyarmor brand will become the official sports drink of Cricket Canada. Coca-Cola brands will appear on the uniforms and training equipment of Canada’s national cricket team programs. The two organization will also consider participation in joint promotions. The sponsorship was arranged in collaboration with Boundaries North.
“Our collaboration with Cricket Canada reinforces Coca-Cola Canada’s commitment to supporting the growth of Canadian athletes that attract a diverse and passionate fanbase,” said Laura Cutsey, vice-president of marketing and partnerships at Coca-Cola. “By partnering with Cricket Canada, we have a unique opportunity to help elevate the sport with our brands at a time when the popularity of cricket is exploding across the country and our national teams are making a profound impact on the global stage.”