AVAC Group rebrands
By Rob Bale
AVAC Group of Calgary has undertaken a rebranding initiative. The company will now operate at Verdex Capital. According to the investment firm, the new branding is intended to better reflect its focus on agricultural technology.
“This rebrand marks a significant milestone in our investment strategy and corporate evolution,” said Verdex CEO Martin Vetter. “When AVAC started in 1997, we focused exclusively on Alberta's agricultural innovation sector. Over the years, we diversified by investing in technology startups and select fund managers. But we've been steadily returning to our agricultural roots. The rebrand to Verdex Capital formalizes our commitment to Canadian agricultural innovation.”
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