Coca-Cola sponsors Northern Super League
By Derek Winkler
Coca-Cola Canada has signed-on as a sponsor of the Northern Super League, a new Canadian professional women’s soccer league. Through this multi-year agreement, Coca-Cola brands Smartwater and Powerade will be the official hydration sponsors of the league and its six teams. In addition, Coca-Cola will be the official soft drink sponsor of the league. The sponsorship will include a season-long digital and broadcast campaign, as well as brand exposure in stadiums and during game broadcasts. Another component will be a national contest for a trip to the league’s championship game. The first season of the Northern Super League will begin in April.
“This collaboration underscores our commitment to empowering women in sports and celebrating their incredible talent and dedication,” said Laura Cutsey, vice-president of marketing and sponsorship at Coca-Cola. “Together, we aim to inspire the next generation of athletes and bring communities closer through the love of the game.”