Lavazza hires Talk Shop
By Rob Bale
Italian coffee company Lavazza has retained Talk Shop of Toronto as its first Canadian public relations agency of record. The assignment includes media relations, events, corporate partnerships, influencer relations and social media work. The agency will work to raise awareness of the brand in Canada. Talk Shop won the account in a request-for-proposals process.
“At Lavazza, we are committed to delivering exceptional coffee experiences and driving growth by bringing true coffee pleasure to our customers,” said Andrea Chiaramello, senior vice-president of North America retail sales at Lavazza. “Canada is a key market with significant opportunity and, while we’re proud of our success so far, we see even greater potential ahead. Partnering with Talk Shop will help us accelerate our expansion, deepen our local market presence and connect with more coffee lovers across multiple channels.”