Rascal & Friends hires Talk Shop
By Derek Winkler
Diaper brand Rascal & Friends has retained Talk Shop of Toronto as its communications agency of record in Canada. The assignment includes national public relations, media relations, influencer marketing and event planning for the company’s line of baby care products. This is the first time Rascal & Friends has hired a Canadian agency of record.
“We are excited to be working with Talk Shop as our Canadian PR agency of record,” said Hannah Morris, senior marketing manager at Rascal & Friends Canada. “Their expertise in traditional public and media relations, along with their extensive knowledge of the Canadian market, fills a gap that we’ve identified from an international perspective. We believe their integrated approach with media, influencers and events will elevate our brand presence in a market that is important to the global growth of Rascal & Friends.”