Rascals rebrands
By Derek Winkler
Rascal & Friends, a New Zealand company specializing in infant products such as diapers, pants and wipes, has introduced new branding in Canada. The company will now operate under the name Rascals. It has also debuted new packaging for its products, which are sold exclusively in Walmart stores in Canada.
“We’re so excited to share the next evolution of the Rascals brand with our community,” said Amelia Watson, head of marketing at the company. “They are fundamentally the reason for our success to date and we can’t wait to take them on the Rascals journey with us. Our mission has always been to reduce the stress of early parenthood by providing market-leading products, and we’re confident the evolution of Rascals positions us best to do this going forward.”