Kronenbourg 1664 sponsors Fashion Art Toronto
By Derek Winkler
Beer brand Kronenbourg 1664 has signed on as the title sponsor of Fashion Art Toronto. The multi-year agreement will begin with the Fashion Week Spring 2024 event, which will take place from May 2 to 5. The sponsorship will include brand exposure, product sampling and contests. The brand will also debut a new product line at the event. Kronenbourg 1664 is produced by the Carlsberg Group.
“Collaborating with Fashion Art Toronto was a natural choice,” said Anders Jørgensen, managing director of Carlsberg Canada. “1664 is renowned for its unexpected and playfully elegant twists and our iconic, elegant blue bottle design. Fashion Art Toronto is all about celebrating bold, unique style choices and embracing fashion with a twist. We believe that we have a lot of shared values. 1664 is thrilled to support Canada's diverse fashion scene and we look forward to seeing all the trend setters and statement makers showing off their unique twists on and off Fashion Art Toronto’s 1664 Fashion Week runway.”