Coca-Cola conducts Share a Coke campaign
Coca-Cola Canada has resumed its "Share a Coke" promotion. During the initiative, the company will sell bottles of Coca-Cola, Diet Coke and Coke Zero with special packaging featuring a variety of common first names in place of the Coca-Cola logo. According to the company, the promotion this year will feature approximately 1,000 names. Bottles displaying Chinese characters will be sold at some locations. Multi-serving bottles will display words such as Friends, Family or Coach. The company plans to distribute 25 million named bottles during the summer.
The promotion includes a traveling component called the "Share a Coke Tour." The 100-day tour will visit a series of events nationally. Visitors to these events will be able to customize a Coca-Cola miniature can with their own names. The campaign also includes a limited-edition release of Cherry Coke, branded vehicles, online advertising, in-store materials and social media activities, as well as a website at <http://www.shareacoke.ca>.
"Coca-Cola has always been about happiness and sharing good times and special moments with family and friends," said Michael Samoszewski, vice-president of the sparkling business unit at Coca-Cola. "Last year we heard so many great stories about how Canadians were coming together to share a Coke and connect with each other, we wanted to come back with even more names and opportunities to create special memories."