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Irving Oil begins Pump Up the Fun campaign
By Adnews Staff
Irving Oil of Saint John, NB has begun a new retail promotion called "Pump Up the Fun." During the initiative, Irving Oil customers will receive tickets with each purchase. Each ticket will either result in an instant prizes or fuel discount, or contain an code that can be entered online to win daily prizes. Stickers inside the tickets can be collected to win larger prizes including Ford Escape SUVs, Can-Am Spyder motorcycles and Sea-Doo watercraft. The promotion will run until Sept. 7 at all Irving Oil retail locations. It includes a supporting website at at <http://www.irvingfun.com>.
"Pump Up the Fun is the largest retail promotion in Irving Oil's history," said Sarah Irving, chief brand officer at Irving Oil. "It's an exciting promotion and we hope it encourages new and existing customers to fuel up at our locations all summer long."