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Hill&Knowlton expands content marketing division into Canada
By Adnews Staff
Hill&Knowlton Strategies has expanded the operations of its content marketing division H&K SJR into Canada. The agency acquired the New York-based digital and content marketing firm Group SJR in 2013. Joseph Peters, senior vice-president and national leader of the digital, social and content strategies practice at H&K Canada, will also be the national lead for H&K SJR in Canada.
"The world of content lives on a continuum from lightweight tweets to heavyweight white papers and television ads," said Peters. "The H&K SJR sweet spot is middleweight content. The H&K SJR approach focuses on daily digital storytelling supported by compelling visuals to capture attention and engage audiences. By creating narratives with a steady drumbeat of top-shelf content, brands have the power to build authentic relationships, explain complex issues and, most important, connect in real-time with the influencers, media and consumers who matter most."