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Hill&Knowlton Strategies debuts Better Impact

Hill&Knowlton Strategies of New York has launched a new initiative called “Better Impact” to serve as an umbrella brand for its global citizenship and sustainability services. Its services will include communications related to sustainability, philanthropy, diversity and inclusion, disaster relief, humanitarian aid, community engagement and related activities. It will also offer data gathering and analytics, auditing and benchmarking, strategy development, issues and crisis management, executive visibility and stakeholder engagement.

“Better Impact empowers brands to achieve more and have a positive impact on people and our planet, which has never been more important than it is in this moment,” said AnnaMaria DeSalva, global chairman and CEO of the agency. “This global offering strategically supports our client-centric approach to drive growth, build reputation and mitigate risk for clients around the world.”

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