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Tim Hortons releases Canada-themed emoji app
By Adnews Staff
Tim Hortons of Oakville, ON has released a mobile application that allows users to send Canadian-themed emoji in their text messages. Its release is timed to coincide with Canada Day. The application, called "EHmoji," features 12 ideograms including a beaver, a moose, a maple leaf and a Tim Hortons cup. The company plans to add additional images based on consumer suggestions submitted via social media. The application, developed by Snaps, is available for Apple devices. An Android version will follow later this month.
"As Canadians, we have a unique way of expressing ourselves, whether it's our distinct cultural sayings or the activities that drive our passions from coast to coast," said Peter Nowlan, chief marketing officer at Tim Hortons. "We set out to create a set of emojis that personified our great country by capturing some of the things that make us unique and are recognized around the world. Until now, emojis that symbolized being Canadian were almost non-existent. We wanted to have some fun, and show our national pride and appreciation for our diverse and uniquely incredible country. We want to wish everyone a happy Canada Day and encourage people to add a little extra Canadian pride when they text."