Scotiabank readies Hockey 24 documentary
By Adnews Staff
Scotiabank will release a 90-minute documentary-style film on May 24 called Hockey 24. The movie is constructed from footage submitted by consumers intended to “recreate a snapshot of a single day of hockey in Canada.” Last year, Scotiabank asked consumers to submit home videos and photos demonstrating their love of hockey as players, coaches, parents or fans. The program also makes use of footage captures by 25 film crews. The film was developed and produced by The Mark. It will run commercial-free on Sportsnet on May 24, then made available on the Hot Docs website on May 25. French subtitled version will air May 31 on TVA Sports.
“As Canada's hockey bank, Scotiabank recognizes the values and lessons that hockey teaches,” said Clinton Braganza, chief marketing officer at Scotiabank. “During this time of physical distancing, Canadians are missing many things, hockey and the NHL playoffs arguably the most obvious, and Hockey 24 has allowed us to share inspiring stories from across the country that demonstrate the impact sport has on our day-to-day life.”