Specsavers conducts campaign
By Derek Winkler
Eyewear retailer Specsavers has begun a national campaign to coincide with Vision Health Month that encourages consumers to get regular eye exams. The out-of-home and social media campaign is an extention of the brand’s ongoing “Should’ve Gone to Specsavers” initiative. The out-of-home elements focus on the markets of Toronto and Vancouver. The creative was developed in-house. A series of social media videos will feature comedian Jesse Jaurji conducting “on the street” interviews that will test the vision of participants through various games.
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