Swerve Public Relations rebrands
By Rob Bale
Swerve Public Relations of Toronto has undertaken a rebranding initiative. The agency will now operate as Swerve Strategic. According to the firm, the new name is intended to better represent its broader range of communications services. These services include public relations, digital marketing and advertising.
“The communications landscape has been evolving rapidly,” said Andrew Wagar, president and CEO of Swerve Strategic. “We’ve recognized that the lines between PR, influencer marketing, affiliate marketing, events and advertising are merging, creating exciting opportunities for brands. Our shift to Swerve Strategic is a reflection of our ongoing investment in the future of marketing and communications. We are fully vested in our clients' brands and will continue to innovate and grow alongside them as their needs and the market evolve.”