Bell Media signs rep deal with Dotdash Meredith
By Derek Winkler
Bell Media has signed an advertising sale representation agreement with publishing company Dotdash Meredith of New York. Through this agreement, Bell Media becomes the exclusive Canadian online ad sales representative for approximately 40 media brands. These include People, Better Homes & Gardens, Allrecipes, Food & Wine, Investopedia and Verywell, among others.
“Our partnership with Dotdash Meredith allows us to join forces and bring exceptional digital inventory to Canadian advertisers,” said Stewart Johnston, senior vice-president of content and sales at Bell Media. “With Bell Media's portfolio of Canada's most dynamic, recognizable and respected brands from sports, to news, to lifestyle and streaming, now integrated with Dotdash Meredith's diverse portfolio and track record of advertiser results, we provide our Canadian clients with unparalleled opportunities to inject scale into the market to connect with audiences and drive tangible results.”