Bell Media debuts self-service ad buying system
By Rob Bale
Bell Media has launched a self-service digital advertising buying system called Bell Ads for Business. The system is intended to allow businesses to buy advertising space on Bell Media digital properties and additional inventory elsewhere on the Internet. Advertisers can choose from pre-made audience segments or create a custom target audience using Bell first-party behavioural and location data. Users can also track campaigns with a real-time reporting function.
“Regardless of business size, with Bell Ads for Business, Bell Media's premium digital inventory and Bell first-party data are now easily accessible to all,” said Perry MacDonald, vice-president of advertising sales and partnerships at Bell Media. “Whether it's a local coffee shop using our geotargeting technology to attract nearby customers with new offers, or a gym using behavioural data to target fitness enthusiasts, our platform makes it easier to create and execute effective digital campaigns.”