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Jack Link's readies Jerky Day promotion

Snack food company Jack Link's Canada is preparing a promotion for its line of meat jerky products. On June 12, designated Jerky Day, the company will conduct promotional activities at various locations in Toronto. Promotional workers known as the “Protein Patrol,” along with a Sasquatch spokescharacter, will distribute product samples to consumers.

“Jerky Day is more than just a celebration of delicious snacks,” said Curtis Davison, vice-president and general manager of Jack Link's Canada. “It's a celebration of fueling your day with adventure and flavour. We're thrilled to have Sasquatch venture out of the woods and into the city this year to add an extra element of fun to the festivities. Rumor has it he’ll be venturing out of his natural habitat to check out the CN Tower, Harbourfront and Trinity Bellwoods this year.”

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