Bell Media buys stake in Sphere Abacus
By Rob Bale
Bell Media has acquired a majority interest in UK-based content distribution company Sphere Abacus. The company is a subsidiary of Sphere Media, in which Bell Media already held a minority stake. Sphere Abacus will become the primary international distributor of Bell Media's owned distribution rights. According to the company, the acquisition is the start of a content distribution expansion effort at Bell Media.
“Late last year, we set the expansion of our global content distribution business as a core strategic priority,” said Sean Cohan, president of Bell Media. “It's gratifying to see that vision realized through our partnership with Sphere Media and Sphere Abacus. We look forward to continued collaboration to further grow Sphere Abacus with compelling, global and profitable storytelling.”