IHeartRadio rebrand Windsor station
By Derek Winkler
IHeartRadio Canada has rebranded Windsor, ON radio station Pure Country 89 to its previous identity, 89X. The station was switched from alternative rock music to country music five years ago. It will now return to its former format.
“This return to the station’s roots celebrates the rich heritage and unmistakable spirit of 89X here in Windsor-Essex, and reconnects us with loyal listeners who have always been the heart of our community,” said Jennifer McLellan, general manager of radio and television for southwestern Ontario at parent company Bell Media. “89X is a legendary station that defined Windsor’s airwaves and became the soundtrack to countless memories across our community, and we’re excited to have both familiar listeners and a new generation discover what makes 89X so special.”