IHeartRadio rebrands 10 stations
IHeartRadio Canada of Toronto has begun a rebranding initiative. The company has rebranded 10 of its Canadian radio stations to operate under the name Move Radio. The stations are located in Vancouver, Ottawa, Halifax, Brockville, Fredericton, Kelowna, Kingston, Niagara, Penticton and Peterborough. The new branding also encompasses a mobile application and a website at <http://www.moveradio.ca>. The stations’ programming consists of pop music. IHeartRadio Canada is a subsidiary of Bell Media.
“With Move Radio, our adult contemporary stations will benefit from the scale of a national brand, while maintaining a local focus in their respective markets,” said Rob Farina, head of radio content and strategy at IHeartRadio. “We look forward to bringing Move energy to local communities across Canada.”