Bombas hires Horizon Media
By Derek Winkler
New York-based apparel company Bombas has retained Horizon Media Canada of Toronto to promote the brand’s launch in Canada. The national launch campaign includes television and digital advertising that focuses on the brand’s policy of donating one item of clothing to homeless shelters for each item purchased. The intent is to raise awareness of the brand’s line of socks, t-shirts and underwear.
“Our goal is to deliver a campaign that resonates with Canadians and captures the unique spirit of Bombas,” said Robert Jenkyn, president of Horizon Media Canada. “By leveraging the right mix of media, we’re ensuring Bombas’ message is heard loud and clear across the country.”
« Back Next »
Comments
blog comments powered by Disqus