Sephora breaks loyalty program campaign
By Rob Bale
Beauty products company Sephora Canada has begun a fall campaign called “You Belong on the Inside” to promote its Beauty Insider loyalty program. The campaign, developed by Courage, seeks to highlight the value of the program to a wide range of consumers. Consisting of television, digital, out-of-home and social media advertising, it will run until Oct. 26.
“‘You Belong on the Inside’ reflects Sephora’s belief that everyone belongs in beauty and that there is no one way to be a Sephora Beauty Insider,” said Allison Litzinger, senior vice-president of marketing at Sephora Canada. “By putting the spotlight on the everyday behaviours that Canadian beauty shoppers already embrace [such as] receiving a birthday gift, the thrill of redeeming points, free shipping and exclusive samples of incredible products, we not only demonstrate the value of the program but show that most shoppers are already acting like a Beauty Insider.”