Home Hardware begins Weather Network campaign
By Derek Winkler
Retail chain Home Hardware has begun an advertising campaign on The Weather Network that makes use of artificial intelligence technology. According to the company, the campaign uses AI to add mentions of local stores to Ontario local weather forecasts made by presenter Rachel Schoutsen. The Weather Network is a subsidiary of Pelmorex.
“This partnership puts Home Hardware front and centre when Canadians are engaging with weather content and planning for the summer ahead,” said Simon Jennings, chief revenue officer at The Weather Network. “Canadians want to know what to expect as they plan their busiest social days and holidays and can purchase the right products for the weather forecast in their area.”
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