Home Hardware begins Road Trippers promotion
By Rob Bale
Retail chain Home Hardware Stores has begun a promotion called “The Search for Canada’s Ultimate Road Trippers.” The national initiative invites pairs of consumers to apply for a future promotion in which they will travel across the country to visit various Home Hardware stores and local attractions while producing social media content. Consumers can enter by submitting a 60-second application video at <http://www.visit ultimateroadtrippers.ca> until Sept. 30.
“We’re proud to have a presence in hundreds of communities across Canada, and we’re excited to celebrate that local spirit through this unique cross-country adventure,” said Melanie Beatty, director of omni-channel marketing at Home Hardware. “This road trip is all about storytelling, highlighting the people, places and passions that make our communities special, and we can’t wait to meet the duo who will bring that journey to life.”