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Home Hardware breaks Here's How campaign
By Adnews Staff
Retail chain Home Hardware will begin a new brand campaign today using the tagline, "Here's How." Developed by John St. of Toronto, the initiative encourages consumers to bring large and small home improvement projects to Home Hardware stores nationally. In Quebec and other French-language markets, the effort will use the tagline "Savoir. Faire." The campaign will roll out through the summer. This is the first campaign the agency has developed for the chain since winning its account last fall.
"'Here's How' is more than just a tagline, it is a cultural reflection of our company," said Rick McNabb, vice-president of marketing and sales at Home Hardware. "It captures everything that makes Home Hardware unique. We are real people who support and collaborate with our customers every day and we are bringing that to life in our marketing. Anywhere we are in Canada, we don't just have the tools and products to help Canadians get their projects done, we have the experience and desire to show them how. We're looking forward to sharing the full campaign with the nation in the coming months."